|
In other words, as far as Xiaohongshu's own ROI is concerned, it is in a more challenging situation. In this case, the platform will need to spend more bullets to capture this city. Once the power is accumulated, That is to say, a relatively broad consumer mentality has been established, and then the later platform will enjoy the compound interest brought by the closed loop. All in all, Xiaohongshu needs to make money quickly. Where does the money come from? An enterprise's need for funds is an eternal proposition, so where does the money come from?
As far as Internet platform companies are concerned, there are only two chan Rich People Phone Number List nels one is financing cash flow, including preIPO financing and listing financing, and the other is operating net cash flow. The more embarrassing situation now is that for Xiaohongshu, financing may face challenges. rounds of financing. The equity is relatively dispersed, and there are still two main founding shareholders, namely Mao Wenchao and Qu Fang. Refinancing will only further dilute the shares of these two people, and may even make them lose money. The status of a major shareholder is unstable.

For example, a relatively lowranking shareholder can completely surpass the two shareholders through acquisitions and achieve control over the platform. Of course, the two shareholders can acquire control of the platform through a concerted action agreement or AB shares. against this risk, so this is not the most critical issue. What’s more troublesome is that now is not a good time for financing. Since the entire market situation is facing uncertainty, the valuation level of Internet companies in the entire financing market has been extremely reduced. However, Xiaohongshu’s last round of financing , has been valued at US billion, or HK billion. You must know that the current market value of Kuaishou is less than HK billion.
|
|