Difference between Landing Page and Website: which one to choose and why

jogoterbaire@

Today we try to understand what landing pages are and what the main differences are from a website.What is a Landing PageFirst of all , let's try to understand what a landing page is and how it differs from a website .


The landing page is a web page that aims to promote Special Data a specific Call-To-Action , be it the purchase of a service, subscription to the newsletter, or request for contact.Usually a landing page is the landing page you reach following a web marketing campaign : an AdWords ad, a paid ad on Facebook or even an email marketing campaign.What is a landing page for?The content of the landing page is targeted , and generally concerns a single offer or a single service, because it must focus solely on the purpose for which it was created.Characteristics of an effective landing pageEffective landing pages have specific characteristics.They typically feature well-targeted textual content on the campaign topic.It always contains a capture/conversion mechanism. If the purpose is lead generation (i.e. acquisition of contacts) it contains a data collection form , because obviously it must generate leads and conversions. If the aim of the campaign is to subscribe to a mailing list, it contains the registration form, but if the aim is to sell a product or service, it contains the mechanism for generating an order.landing page facile.itFor the landing page to be truly effective it must provide an immediate response (or confirmation) to a need .





What does it mean? For example, if you try to search for "car insurance quote" on Google, the first result will be a paid Adwords advert that links to the Facile.it landing page .This landing page certainly responds to our need to obtain an advantageous quote for our car insurance policy. Intatti has a button that says Get a QUOTE , which is the main call to action. If instead we click on the third result we will find the Segugio.it landing page .The Landing Page of Facile.it  proves to be effective unlike Segugio.it, and you will soon understand why.