Reduces reliance on third-party sources, such as Google or Facebook

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How to measure direct traffic? As with organic traffic, you can measure direct traffic using metrics like: New and returning users Unique users Exit rate Seen pages Conversion rate How to increase direct traffic? Here are some effective strategies to increase direct traffic: Launch partnerships with other brands or influencers, for example for a giveaway.


Claim local listings, like Google Business Profile and Bing Places Create offline ads Build a reputation as a thought leader through original, shareable content 3. Email Email traffic, which comes from your or other people's email campaigns, is another important traffic source. This is why many Australia Phone Number Data businesses invest in email marketing services . Why is email one of the best sources of website traffic? Email is one of the best sources of website traffic for several reasons: Creates a direct channel to talk to engaged users Provides businesses with a “clean” channel for website traffic.



Allows you to create personalized messages for email subscribers Decreases reliance on other channels, such as paid, social, and search channels. How to measure email traffic? You can measure email traffic, before and after it arrives on your site, using metrics such as: Click-Through Rate (CTR) Time on page Spam complaint rate Conversion rate How to increase email traffic? There are several ways to increase email traffic, including: Create opt-in offers, like a free guide, on your website.