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Accordingly, GA4 collects user data as described below. Types of Cookies Google Collects The types of cookies collected by Google Analytics can be broadly divided into two types as follows. ad_storage: Storage space usage setting to read and write advertising-related cookies analytics_storage: Storage space usage settings that can read and write cookies related to website analysis and user behavior analysis And in accordance with GDPR guidelines, users visiting global (especially European) websites directly choose whether or not to consent to cookie collection, and accordingly, Google identifies users using the logic below. When using Google's consent mode, a pop-up asking whether or not to consent to personal information is loaded after the Google tag is loaded, and the identification data stored varies depending on the consent status.
Accordingly, GA4 utilizes a variety of identifiers to collect as accurate data as possible without infringing on Cambodia Phone Number Data users' personal information. Marketing and content strategies must be based on constantly changing data. Understanding and utilizing this data effectively is key to success, and this is where Google Trends plays an important role. In this blog post, we'll take a quick look at the capabilities of Google analysis, and how you can use the insights they provide to improve your marketing and content strategies. What is Google Trends? Google Trends is a tool that visually shows how often users search for certain terms through the Google search engine. You can track the popularity of search terms that change over time and analyze search trends in specific time periods or regions. It provides a variety of analysis information, including changes in popularity of search terms by time and region, related search terms, and search trends by topic.

This helps various users, including marketers, researchers, and bloggers, identify the latest trends in the market and plan content or product strategies. The importance of Google Trends and how to use them You can leverage Google Trends to improve your SEO strategy and create an effective content marketing plan. In particular, creating content based on trends can attract the attention of your target audience and improve your ranking in search engine results. Google Trends is useful for understanding market changes and analyzing competitors' trends. This helps you discover new market opportunities and gain a competitive advantage. How to use Google Trends Let's learn about basic usage, how to navigate the interface, and how to use search functions and filters to effectively use Google Trends. Basic usage of Google Trends Visit the Google Trends website : Access Google Trends through a web browser .
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