This is what Tom Whatley did for a piece on side project marketing for Crazy

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You get your name in front of the expanded audience created by your target influencer. And they get to create content that truly demonstrates that their product or service works. Bryan Harris of VideoFruit did this to get his first 10,000 readers. His approach was as follows: Advanced outreach marketing techniques poster boy infographic Identify your audience down to interests, desires, and particular traits Create an incentive – in Bryan’s case, a free course teaching how to create videos for small businesses List those who have access to your audience Filter based on specific criteria Choose one you feel you can generate a great case study for Reach out with the results their product, service or advice has got you As a result.

Bryan was featured in an email to 600,000 people and Benin WhatsApp Number mentioned in Lifehacker. He became a “poster boy” for those he wanted to reach. The objective here is to provide some real value upfront to those you’re trying to reach. Most people stop at blog comments and sharing articles on Twitter, expecting a response. Instead, help your audience achieve their own goals or solve their problems. This is the best way to build long-term relationships. 3. Guest Blogging as a Foot in the Door We’ve talked about providing value as a method of getting your foot in the door. But there’s something all business leaders love: exposure. Guest blogging is a content strategy that many marketers use to generate new business opportunities, backlinks, and referral traffic. An often overlooked benefit if guest blogging is influencer engagement.





Expert roundups used to be popular in getting the attention of thought leaders. But now most see right through it, both from the influencer and reader’s perspective. Get influencers involved in your guest blogging efforts. Not only are you adding third-party stories to your content, but you’re helping your target influencers get their message in front of a larger audience, too. Here’s the best way to do it. Step 1: Find a common theme If you’re investing time in creating a great piece of content, you may as well engage with as many influencers at once as you can. Therefore, you want to find a theme that connects several influencers together within your piece.