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In this article, we want to raise a very specific topic and tell you what closed categories are on Amazon, why they still exist, and how to get into the “niches for the elite.”
First of all, it is important to note that "closed categories" do not equal "prohibited goods". That is, we are not talking about the sale of alcohol, tobacco or weapons. Goods that violate the law, are harmful to health, threaten safety, and a priori cannot be sold under any "sauce".
Closed categories are, rather, specific niches, access to which can be unlocked on page seo service by obtaining official permission from the platform.
Which Product Categories Are Closed on Amazon and Why
If it were possible to fit the entire policy of the trading platform into 2 slogans, then in our opinion it would be:
1. More money is needed!
2. Protecting the safety of buyers as the main priority.
In fact, in keeping with the second point, Amazon does not allow you to sell auto parts, fine art, collectible coins, jewelry, watches, food, and some items from the “Health” niche.
Important! The marketplace's policy regarding " prohibited goods " is very dynamic. For example, in "covid times" the platform restricted trade in goods from PERSONAL SAFETY and HOUSEHOLD PRODUCTS. In this way, the administration tried to declare a fight against speculators and resist chaos.
Therefore, there is no point in providing a full list of closed categories (if not today, then tomorrow it may change). Therefore, it is better to view prohibited brands on Amazon in the moment. You can do this through Seller Central at this link (information is available only to registered users).
Also, as a seller on Amazon, you can view a list of niches and subsections that are not available to you personally. To do this, go to the Control Center and select Catalog -> Add product. Then click on the item "I'm adding a product not sold on Amazon" - this will allow you to get to the full list of categories and subsections. Those that are currently unavailable and require unlocking are marked with closed locks.
Why is Amazon closing categories for sellers?
It's simple: the platform ensures that buyers are maximally protected from counterfeit, fake, and simply low-quality goods.
For example, assessing the authenticity and value of a collectible coin is quite a difficult task, so it's easier for Amazon to initially close your access than to deal with an already created listing.
Or take auto parts: the low quality of such a product can lead to tragic consequences. And the site absolutely does not want to receive lawsuits if the buyer installed (conditionally) a low-quality brake hose that broke during operation, which led to an accident.
How to Unlock Closed Categories on Amazon
To get into the “niches for the chosen ones” you need to:
Have a healthy account with good metrics. That is, you will not be able to unblock if you have a high bounce/cancellation/defect rate, a low rating and complaints about delivery speed.
Be prepared to provide a package of documents (warranties from the manufacturer, certificates of authenticity from an independent expert council, invoices from suppliers, etc.).
In general, getting an Amazon category unlocked is not that difficult if you have a good reputation as a seller. It can even be done automatically using this scheme:
go to Inventory and add a product;
select Show limitations for it to see the limitations;
click on Apply to sell;
fill out the form that appears (provided that the blocking is not by brand).
If you have not achieved a positive result using this scheme, then at the stage of filling out the form it is worth adding an invoice from the supplier.
Conclusion. For newcomers to e-commerce, we strongly recommend choosing only the opening of a category on Amazon.
If you decide to get into closed niches and receive refusal after refusal, then our team can help you with this issue. We know how to convince Amazon to give you access to any of the blocked categories.
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發表於 2024-11-9 18:56:19